New Zealand sheep and beef farm business owners have had consistently poor profit and other results for decades now. Therefore, everyone in the industry has been calling for the upskilling of these farmers so they can be ahead of the game and deliver profit every year. We all know that the real strength in our industry is going to come from those who have the most invested, the most to lose and produce the products others in the industry use to generate their incomes from.
It is the responsibility of all of us who serve farmers (yes, serve farmers) to help them step up as business owners and get the results they really need and want. We can’t be lamenting their historically poor outcomes and then not be truly helping them to deliver the real results we keep telling them they need to deliver. The problem is very few rural professionals and service providers working with farmers actually know how to make that happen! Check historical farm results to back that statement up.
We, as trusted rural professionals / advisors / service providers to those farm business owners, must focus first and foremost on the true results of our clients i.e. we must help them to win first! If they win, the industry wins. Yes, THEN we win too. It is not “we win first, then they may or may not win.” Those rural professionals and service providers who self-serve as their primary goal are in fact helping the industry to stay weak.
As mentioned, it is our responsibility to help farmers gain business and personal strength. If this happens, families become strong, communities become strong, the industry becomes strong and the country becomes strong. At GrowFARM® our mission is to change the nation by helping sheep and beef farmers generate more success in their businesses and lives. What does that mean? It means they bank more profit, secure their future, take care of their families and feel a lot happier about their own capabilities going forward.
I urge rural professionals and service providers to join us in this mission. If you do, New Zealand sheep and beef farming has a great chance of building strength and being the great industry we all say we want.
So, which side of the line are you really on? Strength or weakness?
If you are curious about how the GrowFARM® System can help sheep and beef farmers generate the profits they really want, contact me here.
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