The focus for many sheep and beef farmers at the moment is on lifting returns "to provide a decent reward for their efforts and make farming actually worthwhile." This is mainly due to the sentiment around lack of profitability in sheep and beef farming - a lack of spare cash and the lack of options people perceive around that.
This statement may seem a little obvious and I would agree. However many in the sheep and beef farming industry unfortunately tend to confuse to two concepts, often to a point where they are accepted as one and the same. Perhaps this is a big contributor to the lack of profitability in our industry?
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